Umore
Umore Bodycare wanted to further align itself with its target audience and shift its brand from a THC-focused brand to a wellness brand.
Client: Umoré Bodycare
Talent: Samarah Puckett
Producer: Muhammad Floyd & Khyriel Palmer
Creative Director: Bell Tessalee
Set Design: Bell Tessalee
Sound Operator: Christopher Cook
DP: Patrick Downer
Editor: Patrick Downer
Colorist: Patrick Downer
Gaffer: Muhammad Floyd
Production Assistant: Alejandro Castillo
Strategy: Scene8.media
Hector X Miir Short Documentary (Moka Pot Campaign)
MiiR campaign on the new Moka Pot in collaboration with Héctor Carvajal, a Dominican born Bronx Raised Coffee enthusiast and roaster of the brand Don Carvajal Café.
Producer: Miir
Producer: Natives
Director: Natives/Patrick Downer
DOP: Patrick Downer
Drone Pilot: Patrick Downer
Editor: Patrick Downer
Colorist: Patrick Downer
Grip/Gaffer: Muhammad Floyd
Trophy Griptape
Showcasing the company’s roots within NYC and its truth about promoting strong friendships by bringing more skaters together rather than pinning them against each other.
Client: Trophy Griptape
Talent: 1st skater Wade Yates, 2nd skater
Strategy, filming, and editing done by me
Relaaaaax
Bringing the popular design by Rae Dunn to linen.
Client: Enchante Accessories
Producer: Enchante Accessories
Creative Director: Sam
Set Design: Sam
DP: Muhammad Floyd
Editor: Muhammad Floyd
Gaffer/Grip: Muhammad Floyd
Veterans for veterans
Clearpath needed videos to show the community they serve the different services they have.
Client: Clearpath
DP: Muhammad Floyd
Creative Director:
Sound Operator: Christopher Cook
Camera OP: Patrick Downer
Gaffer/Grip: Muhammad Floyd
Production Assistant:
Production: Scene8.media
A Decade of Impact
Youth Design Center (formerly Made in Brownsville) celebrates 10 years of impactful service to young people's ambitions in 2023. Hear from them directly what role YDC has played in their lives and how we are helping to close the racial wealth gap for young creatives through STEAM education and our youth-led creative agency.
Client: Youth Design Center
One man band: Muhammad Floyd
Minds Matter
NBC Universal supports multiple non-profits. They wanted to showcase a few of their organizations. Thry did this by hiring a creative org they support to create a micro doc on an alumni of another program while at the same time the video will be a commercial for the org as well.
Client: Minds Matter & NBC Universal
Talent: Vianny
Producer: David
DP: Muhammad Floyd
Editor: Muhammad Floyd, Gerard, Kwesi
Production Assistant: Gerard &
Strategy: Youth Design Center
PUMA X PHST
Collab between Puma and Public Housing Skate Team.
Client: PHST
Camera OP: Muhammad Floyd
Creative Director: Vladd
Photographer: Muhammad Floyd
Photographer: Vladd
Editor: Vladd
