In my Communication Design 2 I was partnered up with two other students. Our strategy goal was to focus on New Yorkers who want to visit a museum without ordinary museum restrictions. We wanted to focus on the education, experience and entertainment that target Saturdays have to offer. To start the story, our first ads, entertainment are to be seen on social media, because that is usually the first thing that people look at. The experience ads will be shown through social media. Then when people are going to catch the bus or train. The bus shelters will have education ads and the train platform will have the excitement ads. Then within the train all 3 categories will be shown as a whole campaign, as a unit.