My Corporate Identity project was a collaboration with a colleague from the Hospitality Management Department in my school. Together we came up with the branding for his concept restaurant.
I started my research my partner as many questions about her vision. She showed me examples of restaurants that she drew inspiration from. Such as Chipotle. She also told me the target audience were men and women who come to get something delicious to eat during their break.
Sketches & Logo Development
From my initial sketches I thought literal. We thought about the target audience and the brand’s message. I immediately saw there was a social aspect to the branding. With that, The message bubbles coming out of the globe represents social global communication.